JD Sports Dedicates Holiday Season to Championing Emerging Music Talent

Earlier this month, JD Sports teamed up with record label 777 Records to offer aspiring Dutch and Flemish artists the chance to release their own single and music video. The youth-focused talent search came as part of the sportswear retailer's expansion across the Netherlands as it aims to bring its ongoing commitment to championing the rising stars of tomorrow to the region. Kicking off the hunt, JD and 777 invited artists to send in videos of themselves singing their own tracks on TikTok. A se...